At Atkins, I reimagined core brand touchpoints by designing dynamic graphics for PDPs, social media, web, blog, and in-store displays. I combined creative flair with strategic insight to develop visuals that captured Atkins’ commitment to balanced nutrition and wellness, transforming every digital and physical interaction into a visually compelling experience.

Collaborating with cross-functional teams, I crafted a cohesive design language that distinguished Atkins in a competitive landscape. My work turned everyday consumer encounters into inspiring moments, reinforcing the brand’s innovative identity and solidifying its market presence.